Position Summary: The Marketing Specialist (MS) position will be located in our Auburn, AL corporate office. The MS will possess strong organizational skills and the ability to execute projects within tight deadlines. The Marketing Specialist will specialize in planning and executing marketing campaigns which includes outbound email, advertising, google ads, and social media. Overall, the MS should work to ensure that all projects support business goals, branding objectives and meet outbound standards for CoachComm for all markets. Outlined Tasks and Responsibilities: Lead planning and execution of marketing projects; Assure that project details and statuses up to date; Responsible for following up with assigned tasks given to team members – (Graphic Design, Product Management, Production, Sales); Work with Inside Sales/Customer Service for digital marketing in email program / CRM program; Work with Sales to coordinate marketing campaigns and outbound calling efforts. Other: Social Media marketing/campaigns; Google Ad campaigns; Mailing Lists / CRM – Work with IT to obtain outbound lists for emails and mailings; Research and write copy for web content, customer quotes, case studies, and other outbound as needed; Contribute content for web site; Contribute content creation for outbound email campaigns; Monitor Marketing Metrics; Tradeshow & clinic planning, ordering, executing show logistics; Work on multiple projects concurrently, ensuring projects are achieved on time while maintaining the highest quality. Applicants should email a resume/work history to aimee.sikes@coachcomm.com.
